During the Shanghai Auto Show, the new CEO of Aston Martin, Andy Palmer, released updates to the line of the British automaker in the coming years. Dubbed the “Second Century“, the new plan includes all the renovation of the brand’s line and the launch of new models, with a strategy for the growth and development of the company.
This is the largest investment plan in the history of Aston Martin. By mid-2020, the manufacturer will launch new models to replace cars currently offered and are also three unpublished models. “The Second Century plan not only provides exciting new luxury sports cars and highly desirable, in the traditional sense, but also embraces the new engine technology,” said Palmer.
The executive also announced plans to expand the customization service tailored, the “Q by Aston Martin”, and integrate it fully into the manufacturer Special Products Division.