Land Rover Experience: another way to encourage the Pumas

These days it is quite speaks of Twickenham Stadium. But many forget another landmark of England Solihull . This town, located only 151 kilometres from London, is the historical basis of the headquarters of Land Rover. It is surrounded by a test track of 14 kilometres, where some of the best all-rounder in the world were developed.

Land Rover customers traveled to encourage Argentina Pumas

With the excuse of the Rugby World Cup , which is a sponsor and Land Rover invited customers around the world to participate in the call Solihull Experience : a visit to the facilities, including test drive.

There was a group of Argentine customers, invited by the importer Ditec . It was a three-night trip, which included hosting the banks of the Thames and tickets to watch the match for the Pumas against the All Blacks at Wembley.

They traveled a total of six Argentine clients of the brand. They were selected from those who bought models Range Rover Sport 2015 (see release notes ) and among customers of other models who participated in a raffle at a cocktail before the World Cup.

For understandable reasons, Ditec not identify customers, but to vehicles mentioned have in their garages: Range Rover Sport , All New Range Rover Sport and even Jaguar F-Type .

Such prospects could not have been fed based on Fish & Chips , so the tour included a gastronomic tour with visit to Bread Street Kitchen , the restaurant chef Gordon Ramsay (known for the series “Hell’s Kitchen” ).

But back to the cars. Day test drive in Solihull was to test drive two paths: Jungle (marsh, chocolatey mud, wading) and Extreme (stones, wells, bridges and other cataclysms). The idea was to test all functions of known Terrain Response 2 , the intelligent system for the Land Rover off-road driving.

Solihull waiting an entire fleet with the current range of Land Rover

The tour was conducted with three models in the current range: All New Range Rover Sport , Range Rover Vogue and Discovery 4 For the nostalgic also a classic reserved. Defender , and discontinued in Argentina ( read obituary ).

Ditec used the event to make announcements of upcoming news from Land Rover in Argentina.

Alejandro Fortin , brand manager of the brand in our country, Pablo Iapichino , manager of sales to dealers confirmed that these days began delivering the first units of the new Discovery Sport (see release notes ).

By 2016 the expected arrival of the Range Rover Evoque , the new nine-speed automatic transmission. And above approval process of the unpublished yet it started Evoque Convertible . It will be in the country in late 2016 or early 2017.

In addition to customers and managers, the trip had two special guests: Lourdes Schilaci (winner of the program “Clothes” , to enter the captain’s hand to party) and Felipe Contepomi (former ambassador of Puma and Land Rover).


Professional writer with more than 7 years of experience. David has worked as a content creator and editor on different web pages. He has been coordinator and content manager in various editorial teams. He also has extensive experience in SEO and digital marketing.

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