Mercedes-Benz will enter the large segment of medium before the end of this decade with the release of the first pickup from a premium manufacturer. In its initial stage, the new Mercedes-Benz pickup will target markets in Latin America, South Africa, Australia and Europe, showing sustained growth in this segment.
Thanks to its versatility, general utility and cargo of about a thousand kilograms, the pickups are highly sought after worldwide and have, therefore, a good sales potential. The Mercedes-Benz midsize pickup segment is currently undergoing a transformation worldwide. Increasingly pickups for private use are chosen; and trade, and individual users are increasingly demanding vehicles with similar specifications cars. Mercedes-Benz is the first premium manufacturer to respond to this market segment, developing his own pickup. A similar example was the successful introduction of the Class M about 20 years ago. As the first SUV (Sport Utility Vehicle -SUV-) launched by a premium manufacturer, the Class M redefined the segment altogether.
The Mercedes-Benz Vans division is the area responsible for this new vehicle. With many years of experience in developing, manufacturing and marketing of commercial vehicles and particular Mercedes-Benz Vans is ideal to enter the segment of midsize pickup and throw the Mercedes-Benz pickup market for the first time in history of the company. Current models such as the V-Class and Vito, show that Mercedes-Benz Vans has the highest level of expertise required to successfully serve customers in a wide variety of private and commercial sectors.